Recently, smartphone companies are increasing the price of many of their devices silently and all of them are budget and mid-range devices. What is the reason for smartphones price hike? Let’s talk about it.
Before getting into it, take a look at some of the price hikes in recent times.
Realme 8
Realme 8 is one of the best-selling phones for Realme this year. Launched at 15,000 and the specifications for the price are good too making it an easy recommendation for most. After few days Realme actually cut down its price by 500 thus made it available at 14,500.
But today when if we try to buy one the price is 16,000 that is 1500 more. Not only Realme 8 but many other Realme devices prices are hiked. These include models like Realme 8 5G (1500 hiked), Realme C11, Realme C21.
On the other hand, Yesterday Redmi silently has announced that they too are increasing the prices of some of their smartphones by 500-1000.
Below is the list of new prices for hiked mobiles. Apart from the below Redmi Note 10 that was originally launched for 12,000 now increased to 14,00 for some time.
Models after price hike
Some of the budget mobiles whose price has been increased are listed below:
Micromax In Note 1 and In 2B by 500, Poco M3 and M3 Pro up to 1000 depending upon the variant. Similarly, Oppo has increased the price on some of its models, these include Oppo F19, A53s, A15s, A15, and A11K up to 1000.
Reason
Now to our initial question of why smartphone manufacturers are increasing the prices of their mobiles lately. In recent times if there is any reason that everyone can understand is covid-19. It disrupted many things making it more difficult for several industries, Mobile manufacturers are no different.
On the official confirmations from the OEMs, they said that the supply chain has been disrupted. This is forcing them to increase the price of the mobiles to cover the higher input cost and the fluctuation in demand.
Though the price hike seems ok in some cases as the prices of raw materials and components have increased in the pandemic. Especially the rising fuel prices making it more costly for transportation. But increasing 2000rs in a budget smartphone is making it to reconsider to recommend, putting them in a different category.
Like in the case of the Redmi Note 10 when launched at 12000, it is the go-to recommendation for many. But now at 14,000, it is not much of a value for money mobile. Because there are better alternatives from the same brand at just 1000 more.
Opinion
My opinion on this issue is, yes it is true the price hiked mobiles are VFM(value for money) mobiles. Companies get very little by selling them, unlike their mid-range and premium devices which usually sell at a profit, thus have a buffer for companies to adjust the factors that make the price hike. So companies are kind of forced to increase the price to compensate.
Increasing 500 seems to be reasonable, but 1500 and 2000 are not something companies should do. Also, the companies should be more transparent about it and more open to the people, why they are doing it.
It is also expected that companies are going to increase the prices of their TV line up by 3-6%, because of the same. Anyway thanks to online shopping sites we can easily get a discount on these via card offers and sales they keep.
So we should expect the prices of mobiles to go up a little bit in the future too and let’s hope the companies will be more open and transparent about the surge in charges.
Comment down your thoughts in the comment section about the topic.
Thank you!
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