We all need few tools in our life to make it easier. In the same way, there are many tools in Digital Marketing that make our work easier. If you are recently into Digital Marketing and have started a website you will be needing few tools that are going to help you out.
There are tons of Digital Marketing tools available out there, but we will be talking about only a few of them today. To make it easy to understand for beginners, we will be categorizing them into five broad categories.
- Analytic Tools
- Keyword & SEO Tools
- Content, Email & Affiliate Marketing Tools
- Social Media Tools
- Design Tools
Let us look into them one by one now.
Also checkout why Digital Marketing is the future and why website is important for Digital Marketing.
Analytic Tools
For maintaining and running a website successfully you need to understand how your website is performing. With proper analysis, you get to know what is going well and what is not. To do so, you need a few Analytic tools that make this task easy.
Google Analytics
This is the most widely used tool in the Digital Marketing community for Analysis purposes. It offers a variety of insights such as real-time tracking, who are visiting your website, how are they visiting, etc, and different kinds of behavior Analysis.
Adobe Analytics
“Web Analytics are the heart. But insights bring the soul.” This motto of Adobe Analytics is pretty much self-explanatory. Their implementation of Data Science, Artificial Intelligence, and Machine Learning in their tools make them dependable.
Keyword & SEO Tools
To make your website appear on the top page and to know what are keywords most people are searching for, you need to make use of Keyword and SEO tools. They help in you deciding on keywords you need to plan your next blog on. Writing blogs on trending and popular topics is essential to rank your website on top.
LXR Marketplace
This is one of the best platforms for beginners as it is completely FREE. You heard it right. It is very helpful for small businesses. They offer a variety of services such as SEO Webpage analysis, Page Speed Insights, Competitor Analysis, Most used Keywords, Top-ranked websites by keyword, Inbound Link Checker, and a lot more. It is really amazing to get all these services for free.
Google Keyword Planner
This is one more tool from Google which is useful for Digital marketers and it is also completely free. It gives you Search volume, top searches, competition, monthly searches like services. Cannot be categorized as best but does the work it is expected to do and being free, we can not ask for more.
Ubersuggest
Ubersuggest is one of the prominent SEO and Keyword planner site but it is not completely free. They offer services such as Domain Overview, Top SEO pages, Keyword Suggestions, Content ideas, Backlink data. Limited services are free, but if you want to make better use of this platform, then you need to go for the premium version.
Ahrefs
This is considered one of the best platforms for SEO & Keyword planning but it is not free. You can have a 7-day free trial to understand what it is capable of. But it is undoubtedly worthy of going for the premium version. They offer services such as Site Explorer, Keyword Planner, Site Audit, Rank Tracker, Content Explorer. Their Keyword Planner in particular is exceptionally good.
Content, Email & Affiliate Marketing Tools
Content marketing is the key to growth. You have to market your content to reach more people to increase traffic and sales.
Content Marketing Tools
Content marketing tools help you to organize and schedule and automate your marketing load. You can avoid them if you are a beginner.
- Hubspot: This is a Content Management platform that helps your marketing, sales, and content management, and customer service. They offer services such as Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub. This is available in free and premium versions.
- CoSchedule: CoSchedule helps you to organize all your marketing. It primarily offers Marketing Calendar and Marketing Suite services that include Scheduling projects, Automating workflows, Track Progress, and more. They have big clients like Forbes, Yamaha, Unicef, P&G, etc.
Email Marketing Tools
Email marketing is one of the most prominent ways to market your content. It is also something we encounter every day.
- Mail Chimp: This is the go-to tool for most beginners. It is highly recommended as they are considered the best in the business. The best thing about Mail Chimp is that they have a free plan which is very useful for small businesses. Being a beginner, the free plan is more than enough for you.
- Marketo: They offer a lot of services but their main strength is their email marketing service. They use automation more.
Affiliate Marketing Tools
Affiliate Marketing is the primary source of income for many bloggers and websites. Few tools make this task easier.
- Rakuten: It provides an intermediate platform between users and businesses. Brands need not have an affiliate marketing network on their own, they will hand over the task to Rakuten Network and they will manage it. Even Udemy uses the same network.
- CJ Affiliate: CJ Affiliate is one of the most popular choices for many advertisers. You should check them out.
Social Media Tools
Social media is the most happening thing right now and you are well aware of what it brings. To make social media marketing easier, there are plenty of tools. Let us look at some of them.
Facebook’s Power Editor
This is Facebook’s very own tool. Creating ads and running ad campaigns become easier with this tool. It is very specific and makes targeting easier and precise. As it is directly from Facebook, it is reliable. It provides you a ton of features and caters to everyone’s needs.
Twitter natively has its campaigning mechanism which is decent enough to run ad campaigns. You can make use of it.
Woobox
Woobox is the social media engagement platform that is primarily used for interactive content. It is known for services like giveaways, competitions, and Instagram contests in particular.
Nanigans
It is a paid service that is used for Facebook, Instagram, and Twitter marketing. It is used by many top companies and you can go for it.
Design Tools
Designing is an essential part of Digital Marketing. Text is something we can put our mind to and get done but pictures are something we can not create easily. If the thought of downloading from google is coming into your mind, hold it there. We cannot keep them on our website because they are ‘copyrighted’. So we should always try to create our own.
Canva
Canva is the most popular platform available to create customized images. You are provided with all the options like backgrounds, clipart, etc. All you need to do is to put them together as you need. It is very simple and user-friendly. It also has templates for various platforms’ profile pictures and covers. So you need not worry about the size.
Visual.ly
Similar to Canva, Visually is used to create visual content for Digital Marketers. It is paid. It has high-level clients such as Ford, Johnson’s, Nat Geo, etc.
Photoshop
Many are aware of what photoshop is but very few can work with it. If you are seriously considering Digital Marketing, try learning photoshop slowly. It is more preferable and recommendable if you can use it.
Though this article does not cover each and every tool, we hope it will give you a good starting point. Try to use these tools in your Digital Marketing journey for a smooth walk, they are worth a shot.
My spouse and I stumbled over here coming from a different website and thought I should check things out. I like what I see so now i am following you. Look forward to going over your web page again.
Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my website =). We could have a link exchange contract between us!
I got good info from your blog
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
I am impressed with this website , real I am a fan.
You made some respectable points there. I regarded on the web for the problem and found most individuals will go along with along with your website.
Glad to be one of many visitants on this awing site : D.
I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks
Very interesting details you have noted, thanks for posting. “You bluffed me I don’t like it when people bluff me. It makes me question my perception of reality.” by Andrew Schneider.
I dugg some of you post as I cogitated they were extremely helpful very useful
I needed to post you this tiny observation to help thank you the moment again over the unique knowledge you have documented at this time. It was so particularly open-handed with you to supply openly all that a lot of people would’ve offered for sale for an e book to earn some money for themselves, notably since you might have tried it in the event you desired. Those solutions likewise acted as a good way to fully grasp other people online have a similar dream much like my own to know the truth a good deal more with regard to this problem. I know there are a lot more fun times ahead for folks who looked at your site.
Good blog! I truly love how it is simple on my eyes and the data are well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!
I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!
An attention-grabbing dialogue is worth comment. I believe that you should write extra on this matter, it won’t be a taboo topic but generally persons are not sufficient to talk on such topics. To the next. Cheers
Thanks , I have just been searching for info about this topic for ages and yours is the best I have discovered so far. But, what about the conclusion? Are you sure about the source?
You can even get to know yourself better, courtesy of the local handwriting analysts
We stumbled over here different web address and thought I might check
things out. I like what I see so now i’m following you. Look forward to
exploring your web page for a second time.
Wow, awesome blog layout! How long have you
been blogging for? you made blogging look easy.
The overall look of your web site is fantastic, let alone the content!
Rattling clean site, regards for this post.
I do accept as true with all of the ideas you’ve offered in your post. They are very convincing and will definitely work. Nonetheless, the posts are too brief for newbies. May just you please prolong them a little from subsequent time? Thank you for the post.
What’s up everyone, it’s my first pay a quick visit at this site, and article is genuinely fruitful for me,
keep up posting such posts.
Hi! I simply want to give you a big thumbs up for the excellent info you
have got here on this post. I am coming back to your site for more soon.
With the whole thing which seems to be building inside this subject matter, all your viewpoints tend to be very radical. Even so, I beg your pardon, because I can not subscribe to your entire plan, all be it exciting none the less. It appears to everybody that your commentary are generally not completely rationalized and in simple fact you are yourself not even completely convinced of your assertion. In any event I did take pleasure in reading it.
I was wondering if you ever thought of changing the layout of your website?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content
so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images.
Maybe you could space it out better?
Heya exceptional website! Does running a blog like this require a large amount of work?
I have no expertise in programming however I had been hoping to start my own blog soon. Anyhow, should you have any recommendations or tips
for new blog owners please share. I know this is off topic nevertheless I simply wanted to ask.
Kudos!
Wow, fantastic blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of
your site is wonderful, let alone the content!
Magnificent beat ! I would like to apprentice while you amend your web site, how could i subscribe for a
weblog site? The account helped me a appropriate deal.
I were a little bit familiar of this your
broadcast offered brilliant transparent idea
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet
my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was
hoping maybe you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog and I
look forward to your new updates.
One thing I want to say is always that car insurance cancelling is a hated experience so if you’re doing the appropriate things as being a driver you won’t get one. Some individuals do obtain notice that they’ve been officially dropped by their insurance company they have to struggle to get more insurance after a cancellation. Affordable auto insurance rates are often hard to get from cancellation. Having the main reasons pertaining to auto insurance cancelling can help motorists prevent sacrificing one of the most crucial privileges obtainable. Thanks for the thoughts shared by your blog.
I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The website style is ideal, the articles is really nice : D. Good job, cheers
Je suis une fille avec passion pour de nouveaux plaisirs! Bienve
And if you don’t have the internet – don’t panic: just call your favourite camgirl! Most ladies love phone sex and are happy to tell you their live cams models. Phone sex with cam girls is hotter because they are real.