Website for Digital Marketing – Why is it important?

If you are new to the field of Digital Marketing and everybody in the field is suggesting you make your website, you might be probably wondering why. But when everyone is recommending to make a website, it has to be important Right? It is. It may feel unwanted in the beginning, but the advantages a great website brings to Digital Marketing are unparalleled. This is the right time for you to understand the importance of a website in Digital Marketing.

Also, check out “why digital marketing is the future?“

Let us dive deep and look at the top 12 reasons that make a website mandatory in Digital Marketing:

Branding & Identity 

Branding always plays a key role when you are willing to promote your business or content. It gives the audience a kind of authentic feeling which is otherwise difficult to get with mere social media handles which can be created by anybody these days.

This helps you to establish your identity among your competitors. It is also always easier to remember a brand with a credible, reliable, authentic, good-looking website than some random business that does not have a website.

If you are interested in blogging, you can write blogs in your area of interest or expertise. You can earn yourself an identity with your content.

Anything that you are passionate about can be shared on your website and this will reach people with similar interests. Blogging is also a very powerful tool to earn money.

First and Best Impression

For any business, customer impression plays a key role. The more your audience is impressed, the more you can make out of it and this is one of the basic building blocks. Also, a good website helps you a lot in creating such an impression.

The moment audience visits your website if it is well structured and visually communicative, it immediately leaves a good impression on your brand. We all know that “First Impression is the best impression” and this works with your site too. A website helps you to get this impression and leaves an impact on your site visitors.

Provides Credibility & Reliability

With the number of internet users on the rise, the perceptions of these users need to be considered if you want to market your content. The way a user sees a brand with a website is very different compared to that of a brand without a website. Having a Website builds trust and thus brings credibility to your brand.

It is also a good place for you to display what you are capable of. You can let the audience understand what your brand is about, this transparency establishes trust and also makes it reliable.

The audience always prefers reliable and credible platforms. Trust & Credibility always win hearts and that makes your audience natural advertisers for your business.

Reach More Audience

Though Social media helps you to reach more people than traditional marketing, having a Website opens new doors and helps you to engage with many more audiences who are otherwise difficult to reach. Websites play this ‘Final Destination’ role where the audience can land and learn everything about your brand or business.

Websites also help you to direct your site visitors to the brand’s social media handles and vice-versa. This helps you to increase your audience and keep them constantly engaged with your content.

Through Search Engine Optimisation (SEO), you can make your website land on the first page and top of google search, this helps your brand reach more people. You can also reach people worldwide on the internet through a website.

Accessibility & Interaction

You cannot stay awake and offer services 24/7. That is simply impossible. Then you will be missing the audience who are active when you are not. This is where a Website comes into the picture and will be of great help.

The website will be active and keeps providing all the services that you intend to provide around the clock. Your content engagement, sales, marketing, etc will not get affected.

For the activities that the audience needs your engagement, the contact page will help the audience to leave their contact details with you. When you are active, you can reach out to them and get the work done. Thus you will not be losing the audience when you are not active.

Few may also think that they can do all these things through social media without any need for a website. Trust me, you cannot. Few Marketing services where the audience needs your help can be done smoothly only by having a website.

Earn through Advertising

Websites also fetch you a good amount of money through advertising. With tools like Google Adsense, you can monetize your site. Through google, many other brands advertise on your website in the form of banners or strips.

For this Google will pay you a decent amount of money. For this, the website needs to have good traffic. More traffic will fetch you more money as your site is helping other brands reach more people.

With only having social media handles, you have to spend money and advertise to reach people whereas by having a website, you can advertise other brands and earn money for doing so. This should help you understand why having a website is a must if you want to get into Digital Marketing.

Affiliate Marketing

Affiliate Marketing is one of the best ways to earn money. Most importantly many affiliation programs require you to have a website. This is something that you will miss out on if you do not have a website.

If you are wondering what Affiliate Marketing is, it is the program offered by many top brands to promote their products and increase sales. In this marketing, you will get affiliated with a brand and then promote their products on your website through links. If anyone makes a purchase using those links, you will get a commission from that brand.

This is a great way to make money. This does not involve much work, all you need is to get the affiliate program approved and then start sharing the affiliate links through blogging or e-commerce tools on your website. The most prominent affiliate marketing brand is that of Amazon.

Amazon provides a varying amount of commission for different products. Big Electricals like televisions, Micro ovens, Fridges, Washing Machines, Mobiles, etc will fetch you a huge commission. With more traffic, the probability of people buying through your affiliate links increases. So if you don’t want to miss this, a Website is mandatory.

Email Marketing

Email Marketing is something you come across every day. Your emails are filled with many promotional emails that include advertisements, promotions, discounts, etc.

All this is a part of Email marketing. You can send promotional emails to your customers and make them reach your website and thus increase sales.

Apart from this, when the audience visits your website, you can collect their emails. These emails hold huge value for your marketing. Sending occasional emails at appropriate times will surely hit the right spots.

Email marketing is also used to build brand awareness and also trust and loyalty with your audience. Email marketing also helps in gathering information from the audience that can be useful to analyze their behavior and make business plans accordingly. This will help you to improve further.

Stay in the competition

Do you want to stay ahead in the competition or stand somewhere back? Your website always speaks more than you. Forget about staying ahead, but first, if you want to stand in the competition you need to have a website.

Social media marketing is not enough. If you compare, all your competitors will be having a website and you do not want to be left behind. To keep up with your competitors, you need to engage and campaign effectively.

The more efficiently you maintain your content, the more benefits you can reap with various digital marketing tools using your website. You should never fall behind in the competition and a proper website is the first step you need to take in that direction.

Return Of Investment

Return of Investment (ROI) is the key factor everyone considers. If you are investing in something, you will definitely expect good returns. That is basic human nature.

A Website gives you the best ROI. The amount we spend to make a website is around 2000-3000 rupees (Considering normal domain & hosting costs and designing it yourself).

This is not a big amount in the present-day world. We spend a lot more on many trivial things in our day-to-day life. Now if you are confused about what will it give you in return, the answer is thousands to lakhs (Per Month sometimes). This is not an ordinary ROI.

What you will be spending comes back in no time, that too in many folds. This is a positive element and gives you the confidence to take that step. No need to worry about loss if your content speaks through your website.

Portfolio

It is completely understandable if you are willing to do digital marketing as a stand-alone business or as a part-time thing along with your full-time job. But think about doing an actual Digital Marketing job.

Given the Covid crisis, many people are losing their mainstream jobs. In situations like this, Digital Marketing provides a very good alternative. Not only in the case of losing jobs but if you are vexed with your regular job and are planning to make a shift, you can pick a Digital Marketing job as an option.

Any job requires a portfolio to understand your capabilities. The website that you will be creating acts as a perfect portfolio because it tells the world that you are already implementing Digital Marketing practically. This increases your chances of securing the job.

These reasons are more than enough to make you understand the importance of a website. If you are still not convinced and hesitating to buy a website, then Digital Marketing is simply not for you.

If you are confused about how to buy a website and domain and also how to create a website, reach out to us through the contact page. We are more than willing to help you to get your Digital Marketing journey started.