We all know that a Coursera certificate carries a lot of weight in our Resume and interviews. But most of us simply don’t take Coursera courses because they are costly and we cannot afford the subscription plans.

But do not worry, there is a way. A perfectly authentic way that Coursera itself offers for people who cannot afford its courses. It is known as ‘Financial Aid.’ I am sure most of you have seen this option when you visited the Coursera website but might not have tried it because you thought it won’t work. There is also a chance that you did not observe this option at all. Today, let us know what it is.

Let us look at the steps you need to follow to get a Coursera course for free!!

Step 1

Visit the Coursera website and pick the course that you want to enroll in. You will be seeing the Enroll for free option. But this is a  free trial and you need to pay afterward. So we don’t need this.

Next to this button, you will be seeing the ‘Financial Aid available’ option. Click on that.

Step 2

Then you will see a pop-up window informing you that it takes 15 days to review your application. So remember this, exactly 15 days after is when you will get your application review.

 This window also has a ‘Continue to the application’ option. You have to click that to proceed.

Step 3

We will see one more pop-up window asking for the confirmation of the course that you would like to apply for. If it’s a specialization, select one course among them and click ‘Next’.

Step 4

This is the actual application form that you need to fill. It is divided into two steps. Every word you write here matters. You are asked to fill in the below information.

1. Educational Background.
2. Annual Income.
3. Employment Status.
4. Reason you applied for Aid.
5. How much can you pay for your selected course?
6. How will your selected course help with your goals?

Background details are easy to fill. Remember to fill the amount in dollars. If the income is a bit high, I would suggest you scale down the amount.

The tricky and essential questions are that of 4^th and 6^th. They decide if your application gets accepted or rejected. Most people get confused and fill a similar matter in both of them. Do not do this mistake. They are completely different from one another, though they are interlinked.

Suggestions to get approved

While filling the 4^th question, emphasize your financial status. Explain your family’s weak financial situation. Also, write why your family income is not sufficient for you to take these courses through the subscription model. Make your ‘willing to pay, but cannot pay’ intention clear. Add just one or two lines about the course content and how it helps you. This pattern worked for me. I am sure it will work for you as well.

Now, coming to the 6^th question, keep the financial situation thing away. Write about the course content and how it is going to help you. Mention where would the course take you in your career. Add a line that tells the importance of a Coursera certificate on your resume and interviews. Also, mention what you would do next after completing this course. It is all about what part this particular course plays in your career. Do not go over the top.

After filling out the 6th question, Accept the terms and conditions. Tick the boxes and fill the sentence in the empty box as instructed in the window.

Then click the Review button.

What’s Next?

Now you are one step away from submitting the application. You can edit the application if you want to. If you are ok with everything, click the Submit Application button.

After clicking the submit button, you will see a page saying that Coursera has received an application from you.

You will also get an email regarding the confirmation of your application. You will know if your application is accepted or rejected exactly after 15 days.

Confirmation email

Exactly after 15 days, you will receive a confirmation email. If you fill in the details and questions properly, your application will surely be accepted. So, make sure you get a ‘Your financial aid is approved’ mail. This is how you will get Coursera courses for free.

Tip

If you are doing a specialization, it is obvious that you want to complete further courses in that specialization. Do not wait to complete one course to apply for another. Apply for all the remaining courses of that specialization at once. All your courses will be approved at once. Below, you can see how my applications are approved for all the courses in one specialization.

This is not only applicable for the specialization. You can apply for another course that you want to do after completing the present one.

Most importantly, do not forget to change the matter in the 6^th question a bit for every application.

So this is how to get Coursera courses for free. I hope this article helps you.

Also read Best Books for Competitive Exams

The post How to get Coursera courses for free? appeared first on So Called Happenings.

Competitive exams are what most of us Indians are crazy about. Thanks to our parents too. But when it is about preparing for competitive exams, many doubts arise in an aspirant’s mind. What books to choose from, is one of the primary questions. I will try my best to clear your confusion.

For any competitive exam, there are three mandatory sections. They are English, Reasoning and, Quantitative Aptitude. For few exams like Banking, you will also be needing Data Interpretation books. Let us look at the best books in the respective categories.

Disclaimer: There may be undoubtedly many wonderful books in the market apart from the books that I’m going to mention in this article. But, these are the books I found out to be the most efficient from various sources and also from my own preparation experience.

So let’s get started!

Essential English

Essential English covers all the important topics as well as MCQs required for the competitive exams in India. This book is majorly divided into 4 sections. They are grammar, Verbal Aptitude, RC & Para jumbles; descriptive English – including 40 chapters grouped under 10 segments. Multiple Choice Questions are divided into various sections based on their difficulty level. This makes the practice and our understanding of perfection better.

Few more details:

Author – Rashmi Singh

Publisher –  Disha Publication.

Edition – Second edition (30 August 2019).

Paperback – 600 pages.

You can buy this book here.

Verbal & Non-Verbal Reasoning

This book is probably known to all. This book is divided into two parts- Verbal Reasoning, and Non-Verbal Reasoning. Part One has two sections in it. They are General Mental Ability and Logical Deduction. This is a great book and covers everything that you need for various competitive examinations. Multiple Choice Questions are also great for practice.

Few more details:

Author – RS Aggarwal.

Publisher –  S Chand Publishing.

Edition – 2nd edition (1 January 2018).

Paperback – 1216 pages.

You can buy this book here.

Fast Track Objective Arithmetic

This is the book I found to be most interesting and precise when it comes to Quant and Arithmetic. Every topic is covered in detail. For every chapter, along with the formulas, various shortcuts are provided that can really speed you up in the examination. The Practice Multiple choice questions provided are more than adequate to get a stronghold on the topic.

A variety of questions are covered. So no matter in how many different ways a question is asked you will be ready to answer them. The solutions provided are also very easy to understand. I would definitely recommend this book over others for Quant.

Not only for exam preparation, but this book also helps a lot if you are preparing for job interviews. If Quant is not your friend, then you need to get better at it now.

Few more details:

Author – Rajesh Verma.

Publisher –  Arihant Publications.

Edition – Fourth edition (1 January 2018).

Paperback – 870 pages.

You can buy this book here.

Data Interpretation Decoded

This book is exclusively for Data Interpretation and Data Sufficiency problems for Banking, SSC, etc. We

Know that DI is the most asked topic in the Quantitative section. The importance of DI increases when you clear the prelims and reach the mains level. Most of the questions will be coming from DI.

Fast Track Objective Arithmetic also covers DI and DS parts. But this is not enough for advanced and full-scale preparation. You can manage prelims with it, but for mains, I would recommend going with this book. It covers everything in detail.

Few more details:

Publisher –  Oliveboard.

Edition – 10 September 2019.

Paperback – 332 pages.

You can buy this book here.

These are the best books for Competitive exams that I would suggest for English, Reasoning, Quant and Data Interpretation.

I’m sure there are many more amazing books. You are free to mention or recommend your preferable books in the comment section below.

Also read A course that Guarantees you an I.T job!

The post Best Books for Competitive Exams appeared first on So Called Happenings.

Google Analytics

It is one of the most powerful online digital marketing tools. You can track the performance of your content using this tool. While creating any website, blog, youtube channel Google Analytics will help us to understand the journey our customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so we can run smarter campaigns that deliver more tailored experiences to our customers. Google Analytics Course will help you understand setting up the analytics in your website and using its features. These are the various levels of the Google Analytics courses.

• Google Analytics for Beginners
• Advanced Google Analytics
• Google Analytics for Power Users
• Getting Started With Google Analytics 360

Tag Manager

It will help in implementation and management process for marketers, analysts, and developers. Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. This tool will help you keep everything at one place

Data Studio

This online course teaches marketers, business owners, agencies, and data analysts how to visualize data online to gain insights. You’ll learn how to connect your data, create impactful reports, and collaborate with teammates. You’ll gain the knowledge and tools you need to design compelling reports to share with different stakeholders. After coompletition of this course you will learn complete reporting of the data.

• Click here to view our articles on digital marketing
• Click here to view our course recommendations

The post Free Google Digital Marketing Certifications appeared first on So Called Happenings.

For Resume Building there are many resume-making websites like Novo Resume are available which will provide free modern templates. You just have to select your template which has to be simple and professional no extra designs or contrast colors. Now we will focus on the details that you have to mention in your resume.

For freshers, the resume should be completed on a single page and it can be extended to the second page rarely if you have many accomplishments that have to be filled.

About Me/ Objective

Write about your dedication towards your field of interest and your personal character in strong Vocabulary with which how you will be part of the recruiter’s company development. Mention your short-term goals as it matches with company’s job profile.

Social Links

If you are having or maintaining a LinkedIn profile in a professional way add it to your resume. You can create a portfolio website mentioning your skills, this will create a good impression.

Education

We have to fill in our educational details in descending order. So always start with your recent qualification (BTech/MTech). Mention your university/College name with the Start date and end date. You can also add a Description of your qualification experience or What makes you complete this degree with a high CGPA. Then fill in your Intermediate Education Details and SSC details with proper start and end dates.

Skills

Add all the skills which you know or wish to learn before interviewing with a level of your skills (Novice, Beginner, Skillful, Experienced, Expert). I suggest if you are a fresher add skill level in Skillful if you have confidence, you can answer basic questions in Interview. You can always add Skills at the Beginner level too. Add skills that are required in the job profile so the recruiter can shortlist your profile in the recruitment process and also learn Skills thoroughly which you added in the resume Interview questions always comes from skills you added in the resume. “Don’t add Skills Which you Don’t Know”.

It is advisable to change the order of your skills based on the role that you are applying for, in case the recruiter sees only the top 3 skills then you will have a match with his requirement.

• For IT Placement – Add Programming Languages (Java, C, Python, JavaScript…) and Software’s/Tools (MS Office, Git, Eclipse, Selenium, Tableau…) which you Know/are confident in mentioned Skills.

• For Non-IT Placement– Add Software (Solid works, Cad /Cam, Ansys, CNC Codes, …) and learn all the tools you mentioned as non-IT tools questions will be wide area questions can be any type.

Projects

Add one custom section Projects which will increase the weight of our resume in the interview. In the project section add mini projects or Final year projects with the utmost technical knowledge so the recruiter should know by reading yes, he knows something and he can do our work by training. This basic impression will make our job confirm we have to just give recruiter assurance that we have capabilities to work in your company.

Projects should not be more than 3 to 4 as it may lead to wide areas and he thinks as he is overqualified for this job so add 2-3 with given job profile area projects. In one project maximum of 3 – 4 lines will be good and easy to read don’t add paragraphs or Abstracts of your projects in this section. It should be short and sweet to the recruiter.

As mentioned earlier if you have done multiple projects change the order of your projects based on the role that you are applying to.

Internships

Almost Everyone will complete at least one internship in their academics so provide it here with a clean and compact manner about what you saw there and learned there or achieved in the Internship. If you any recognition you achieved in an internship you can also add here. It should not be more than 3-4 lines doesn’t look too much to read to the recruiter.

Certifications

In this section Provide your certificates which you accomplished in your academics or out of academics. So, the recruiter should know he is social and learns on his own, and completes certifications. If you have any sports Certificates, you can provide them here which will add your physical fitness score in the placement process.
You can also add extra courses if you completed from Coursera, Udemy, Edutech sites with your score. You can find the suggested courses here.

Extra-Curricular Activities

Add all your activities in your college/University like being an active Club member, NGO, NSS, Event Organizer/Head, etc… If you have any Club Recognition Awards you can add here in this section

Hobbies

Add Hobbies like sports mention which sport and be thorough about sport. A recruiter can ask you regarding sport if he is also in the same sport as you are.  If you mention Reading learn or read some author books don’t say textbooks if the recruiter asks. Most important- Don’t add this section if you don’t have any. (It’s ok to not have hobbies you are still exploring than failing badly in Infront of the recruiter.)

Languages

Add languages from your mother tongue to a foreign language (if you know) with your proficiency in that language. So the recruiter should know he can relocate to any place in India or abroad if work permits.

The post How to Write a Resume? appeared first on So Called Happenings.

Remember the term “long-term process”.  It’s not like watching ‘scam 1922’ and entering into investing world with the high “Harshad” gave. What he did is a “scam”. We aim to do “Systematic trading”

Following the system and getting to know the details will make your investment journey sensible and will give you a proper start.

What is stock market?

Stock market is a place where financial instruments are traded.

Financial instruments — Stocks, commodities, bonds, etc.

India has two major stock exchanges they are: NSE (national stock exchange) and the BSE (Bombay stock exchange) NSE is the largest with 90% of cash transactions happening.

All these activities are regulated by a Government body. That is the Securities and exchange board of India (SEBI).

Most of you have already been hearing the terms  Nifty and Sensex. They are called Indices. Nifty is Top 50 stocks by market capitalization on NSE. Whereas, Sensex is top 30 stocks by market capitalization on BSE.

SENSEX and NIFTY are commonly seen as benchmarks.

How to invest in stock market?

One cannot buy stocks directly from the market, For that, some brokers make transactions for you. Earlier, The process was manual where Brokers were physically making transactions in pen and paper method. But now, everything is online, transparent, and simple. 

Brokers charge  “BROKERAGE FEES” for buying and selling stocks for you.

There are many stockbrokers in India like ZERODHA, UPSTOX, GROWW, 5paisa, etc.

A list of Brokerage charges, account opening charges of major brokers are

Process

• Firstly, to start investing, One should have a trading account and a “Demat account”  where your transactions are made and one’s financial securities are maintained respectively.
• Both these accounts have to be linked to a bank account.
• All the transactions have to be done from the same bank account which one has linked.
• The account opening process is completely online. One should provide Pan card, Aadhar card details, and an Online KYC procedure has to be done. Everything is digital and secure.
• Offline methods to apply are also available to open an account depending on the stockbroker one chooses.
• 2-3 days later, after successful verification of documents, the Account will be functional.
• One can start placing orders using the online portal of the broker or by phone calls if the broker supports it.

How much does it cost to invest in stock market?

One has to bear Brokerage charges, Demat charges, SEBI charges, STT, GST  they are all different with different brokers.

TAXES: If one holds a stock for more than one year, one has to pay 15% on gain,

If less than a year, it is 10%

Also read Why Digital Marketing is the future?

The post Stock Market- Beginner’s guide appeared first on So Called Happenings.

So, let us know about this course in detail.

Also, check out Is this Digital Marketing course best in the market?

CCBP Intensive 2.0 Course

CCBP Intensive course from NxtWave is designed specially for final year students & Job Seekers. This course not only teaches you the curriculum, but also gives you a confidence of securing a job with its refund policy. So, it feels like like a course that guarantees you an I.T job. Therefore, this makes this course unique and promising, especially for someone struggling to get a job.

Prerequisites

There are no pre-requisites required for this course. No coding background is required too because everything is taught from the scratch. So, no matter how bad your academics were, you can have a fresh start.

Your academic background doesn’t matter as well. B. Tech (all branches), BSc, B.Com, BBA, etc. and No CGPA cut-off criteria.

Faculty

This course is taught by the alumni of Stanford University, IIT Bombay, IIT Delhi, Google, Microsoft, Amazon, and many more.

Curriculum

CCBP course proceeds in 3 steps:

1: Fundamentals

1. Courses include HTML, CSS, Python & SQL
2. It contains 3 Hours Classes and 3 Hours Labs per day
3. The duration of this course is 2 months.

2: Choose your Job Track

1. Based on the Fundamentals exam score, they’ll recommend you a suitable Job Track
2. There are 4 options:
   • a) Java Full Stack
   • b) MERN Full Stack
   • c) Data Analytics
   • d) QA/Automation Testing
3. Courses a & b are for a duration of 6 months. Courses c & d are for a duration of 3 months

3: Placement Assistance for Your Job

1. Placement support is provided up to 16 months from the date of joining.
2. Many Free Add-ons will be provided as shown below.

Placements

The Alumni of this course are placed in various top companies.

In comparison to Other courses

In comparison to other courses available on the market, you can find the differences below.

Certificate

CCBP Intensive course offers you Industry Ready Certificate (IRC) that represents your industry readiness.

Reviews

This course has really good reviews.  

Pricing

The pricing scheme is available in two options.

Pre-Paid Model

90,000/-

They will refund the paid amount with a deduction if you complete the course and don’t get a job.

Post-Paid Model

₹45,000/-

Non-refundable Upfront Fee

+

12% of Annual CTC

Pay after you get a job

Scholarships Available Up to ₹16,000/-

Contact Info

If you have any doubts regarding this course, you can request a call back from the team.

You can do that here.

Conclusion

In conclusion, this is all about CCBP Intensive job guarantee course. Go through all the details and make the decision accordingly.

You can register for the free webinar here.

The post A course that Guarantees you an I.T job! appeared first on So Called Happenings.

As we all know that in this era everything has become digital, there is also a lot more scope and a better career for digital marketing in the future. Also, like every other job you have to spend some time learning basics, techniques to have a grip on the subject that helps you find ways to earn from digital marketing.

To know more about why digital marketing is the future, check out this article: “future of digital marketing-a leading career”

If you are serious about earning money through digital marketing, here are the types of digital marketing you can practice and make a huge income out of them.

The top 3 types or fields of Digital Marketing to double your income are listed below.

Affiliate Marketing

Have you ever thought of how a product gets sale? Simply by promoting a product. You may be thinking about what profits one gets just by promoting. Here lies the answer to what is Affiliate Marketing.

Earning commission by promoting a product or a service made by another retailer or advertiser is said to be Affiliate Marketing.

Also, the best part is that Affiliate programs are usually free to join and easy to sign up for.

If you have good advertising skills then undoubtedly you must think about taking up Affiliate marketing as a complete source of income. If you are at the basics stage, still you can practice affiliate marketing and master its techniques for best results.

Importantly, to achieve the best results one must have a website and social media presentation. Website is important in any type of Digital Marketing.

To know more about why a website is important, check out this article: “why is a website important for digital marketing?”

What are the top 3 Advantages of Affiliate Marketing?

1. One of the best available options for a secondary source of income in this digital era.
2. Affiliate marketing lessens the huge investments in advertisements.
3. It offers a cost-effective and flexible approach to promote a brand.

SOCIAL MEDIA MARKETING

Have you ever wondered why every brand has a page and channel on every social media platform such as Instagram,  Facebook, Twitter, YouTube, etc., even though they have a website?? This is because Social Media Marketing has made it easy for brands to interact with potential customers socially and naturally.

If you want to make your Brand a super hit in the market and drive potential customers towards your brand and also generate double income, then, Social media marketing is the one type of digital marketing you must give a try.

As day by day, social media users are increasing in numbers, Social media marketing is the best way to reach out to potential and maximum people. This helps to grow one’s brand recognition and also market value within no time.

The best feature of Social media marketing is, it targets the audience who are in search of that one particular product or interest. Targeting an audience brings also more profits to the brand as it attracts the audience who are truly interested in that particular product.

Make the best of social media marketing through various social media platforms to make your brand a valuable and trusted one that automatically generates huge income.

What are the top 3 advantages of Social Media Marketing?

1. Helps in generating increased revenue.
2. Benefits to know your customers better than ever before.
3. Helps in creating brand awareness and gain customer loyalty.

MARKETING FREELANCE

Have you ever dreamed of being your own boss? What if I tell you that your dream can come true by becoming a freelancer. Yes, you read it right, freelancing is where you can work for yourself and exchange your skills with money.

Today, marketing freelancers are making huge money within 2-3 months. You too can double your income and become financially independent like other marketing freelancers.

All you need to do is master skills such as Facebook Advertising, Sales Funnels, and Instagram Marketing. Mastering these skills will get you high-ticket clients who are in dire need of marketing strategies to get them leads and sales.

Exactly this is when they need your skills and strategies for their brand. You get paid for helping them grow their business with your unique and on-point marketing strategies and advertising skills.

Without a doubt,  you can start your career as a Marketing Freelancer charging 500USD/ month to charging 2000USD/ month at a pro stage, which is a very huge income. You can charge more depending on the client’s requirements and what type of services you provide to them.

Isn’t this so exciting!!! I think you should definitely give it a try to become financially independent and to be your own boss. Happy freelancing!!!

What are the top 3 advantages of Marketing Freelance?

1. You get to choose your pay for providing your services.
2. Have the freedom to choose who your clients are and what type of projects to take.
3. You get to earn more and a handful of opportunities to experiment with your craft and skills.

Undoubtedly, the above listed are the top 3 ways to become financially independent no matter what your qualification is. Apart from these, there are other types of digital marketing too. Try out them according to your skills and comfort zone.

Also,  Digital marketing is a fast-growing industry with a lot of opportunities bringing to us has paved the way to earn money as the internet has given us the comfort of working and earning from any corner of the world in our comfort zone.

The post Top 3 types of digital marketing to double your income appeared first on So Called Happenings.

As the maximum percentage of the population is interested to shop online, there is a huge hike in affiliate marketing. This is because online stores like Amazon pay affiliated websites a commission to send traffic to their websites and make sales for them. This is a win-win arrangement for both parties.

Amazon allows Amazon affiliate users to simply place links to various Amazon products on their website, social media platforms.

When a visitor of your site makes a purchase via the links placed on your site, you will receive a commission from Amazon.

Amazon’s affiliate program is one of the best ways to make money online. This program of Amazon’s come under the pay-per-sale type of affiliate marketing.

Also Check out “why website is important for Digital Marketing?”

A Step by Step Guide: How to become an Amazon Affiliate?

Registering for Amazon Associates is a very simple process. Let us check it out.

Step 1:

Click on join free and sign up through the affiliate program amazon.in (https://affiliate-program.amazon.in/)  and then sign in as shown below.

Step 2:  

After signing in, you will have to complete a four-stage procedure. Firstly, fill up the account information.

You can select the address linked to your account or can add a new address.

Followed by address details, enter your mobile number.

Next, choose options as shown below or can select the other given choice according to your requirement.

Step 3:

Provide your website and/or mobile app URL(s)  in the provided space.

Step 4:

Enter profile details accordingly.

Note: Enter your Associates Store Id without ‘-‘(Hyphen).

As happeningsadda21.

Also, write about what can users do on your website or mobile app, who is it for, and what kind of products do you intend to promote in the description box.

If you don’t find your niche that describes the best in the drop-down list, select ‘other’ as primary and secondary topics.

Choose the further options according to your niche only.

Choose the best ways you practice to drive traffic to your website from the listed options and fill up the other details.

This is the final step in the profile segment.

After finishing the profile segment, the amazon associates generate your unique Associate ID.

Step 5: 

Payment method

After entering your bank details, click on submit and continue with tax information.

Later, you will be directed to Your Associates Account as shown below. In change your tax Information section, you will get India Current Tax Status as ‘incomplete’.

Now, click on India Current Status and provide your PAN card number only. No need of filling up for other details.

After this procedure, your India Current Tax Status will change to ‘Completed’.

You have successfully completed all four stages and became an Amazon affiliate user.

Congratulations!!!

Where you can get a link for a product on Amazon?

Login into amazon.in with an email id that you have registered for the associate program.

After logging in, on the top left you can find Amazon Associates Site Stripe where you can get a link as text, image, and text+image. Select any one of them and paste it on your website or social media.

We hope you are clear now. Happy Affiliating!!!!

The post Amazon Affiliate Program – A step by step guide appeared first on So Called Happenings.

There are tons of Digital Marketing tools available out there, but we will be talking about only a few of them today. To make it easy to understand for beginners, we will be categorizing them into five broad categories.

• Analytic Tools
• Keyword & SEO Tools
• Content, Email & Affiliate Marketing Tools
• Social Media Tools
• Design Tools

Let us look into them one by one now.

Also checkout why Digital Marketing is the future and why website is important for Digital Marketing. 

Analytic Tools

For maintaining and running a website successfully you need to understand how your website is performing. With proper analysis, you get to know what is going well and what is not. To do so, you need a few Analytic tools that make this task easy.

Google Analytics

This is the most widely used tool in the Digital Marketing community for Analysis purposes. It offers a variety of insights such as real-time tracking, who are visiting your website, how are they visiting, etc, and different kinds of behavior Analysis.

Adobe Analytics

“Web Analytics are the heart. But insights bring the soul.” This motto of Adobe Analytics is pretty much self-explanatory. Their implementation of Data Science, Artificial Intelligence, and Machine Learning in their tools make them dependable.

Keyword & SEO Tools

To make your website appear on the top page and to know what are keywords most people are searching for, you need to make use of Keyword and SEO tools. They help in you deciding on keywords you need to plan your next blog on. Writing blogs on trending and popular topics is essential to rank your website on top.

LXR Marketplace

This is one of the best platforms for beginners as it is completely FREE. You heard it right. It is very helpful for small businesses. They offer a variety of services such as SEO Webpage analysis, Page Speed Insights, Competitor Analysis, Most used Keywords, Top-ranked websites by keyword, Inbound Link Checker, and a lot more. It is really amazing to get all these services for free.

Google Keyword Planner

This is one more tool from Google which is useful for Digital marketers and it is also completely free. It gives you Search volume, top searches, competition, monthly searches like services. Cannot be categorized as best but does the work it is expected to do and being free, we can not ask for more.

Ubersuggest

Ubersuggest is one of the prominent SEO and Keyword planner site but it is not completely free. They offer services such as Domain Overview, Top SEO pages, Keyword Suggestions, Content ideas, Backlink data. Limited services are free, but if you want to make better use of this platform, then you need to go for the premium version.

Ahrefs

This is considered one of the best platforms for SEO & Keyword planning but it is not free. You can have a 7-day free trial to understand what it is capable of. But it is undoubtedly worthy of going for the premium version. They offer services such as Site Explorer, Keyword Planner, Site Audit, Rank Tracker, Content Explorer. Their Keyword Planner in particular is exceptionally good.

Content, Email & Affiliate Marketing Tools

Content marketing is the key to growth. You have to market your content to reach more people to increase traffic and sales.

Content Marketing Tools

Content marketing tools help you to organize and schedule and automate your marketing load. You can avoid them if you are a beginner.

1. Hubspot: This is a Content Management platform that helps your marketing, sales, and content management, and customer service. They offer services such as Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub. This is available in free and premium versions.
2. CoSchedule: CoSchedule helps you to organize all your marketing. It primarily offers Marketing Calendar and Marketing Suite services that include Scheduling projects, Automating workflows, Track Progress, and more. They have big clients like Forbes, Yamaha, Unicef, P&G, etc.

Email Marketing Tools

Email marketing is one of the most prominent ways to market your content. It is also something we encounter every day.

1. Mail Chimp: This is the go-to tool for most beginners. It is highly recommended as they are considered the best in the business. The best thing about Mail Chimp is that they have a free plan which is very useful for small businesses. Being a beginner, the free plan is more than enough for you.
2. Marketo: They offer a lot of services but their main strength is their email marketing service. They use automation more.

Affiliate Marketing Tools

Affiliate Marketing is the primary source of income for many bloggers and websites. Few tools make this task easier.

1. Rakuten: It provides an intermediate platform between users and businesses. Brands need not have an affiliate marketing network on their own, they will hand over the task to Rakuten Network and they will manage it. Even Udemy uses the same network.
2. CJ Affiliate: CJ Affiliate is one of the most popular choices for many advertisers. You should check them out.

Social Media Tools

Social media is the most happening thing right now and you are well aware of what it brings. To make social media marketing easier, there are plenty of tools. Let us look at some of them.

Facebook’s Power Editor

This is Facebook’s very own tool. Creating ads and running ad campaigns become easier with this tool. It is very specific and makes targeting easier and precise. As it is directly from Facebook, it is reliable. It provides you a ton of features and caters to everyone’s needs.

Twitter

Twitter natively has its campaigning mechanism which is decent enough to run ad campaigns. You can make use of it.

Woobox

Woobox is the social media engagement platform that is primarily used for interactive content. It is known for services like giveaways, competitions, and Instagram contests in particular.

Nanigans

It is a paid service that is used for Facebook, Instagram, and Twitter marketing. It is used by many top companies and you can go for it.

Design Tools

Designing is an essential part of Digital Marketing. Text is something we can put our mind to and get done but pictures are something we can not create easily. If the thought of downloading from google is coming into your mind, hold it there. We cannot keep them on our website because they are ‘copyrighted’. So we should always try to create our own.

Canva

Canva is the most popular platform available to create customized images. You are provided with all the options like backgrounds, clipart, etc. All you need to do is to put them together as you need. It is very simple and user-friendly. It also has templates for various platforms’ profile pictures and covers. So you need not worry about the size.

Visual.ly

Similar to Canva, Visually is used to create visual content for Digital Marketers. It is paid. It has high-level clients such as Ford, Johnson’s, Nat Geo, etc.

Photoshop

Many are aware of what photoshop is but very few can work with it. If you are seriously considering Digital Marketing, try learning photoshop slowly. It is more preferable and recommendable if you can use it.

Though this article does not cover each and every tool, we hope it will give you a good starting point. Try to use these tools in your Digital Marketing journey for a smooth walk, they are worth a shot.

The post Digital Marketing Tools for beginners appeared first on So Called Happenings.

Also, check out “why digital marketing is the future?“

Let us dive deep and look at the top 12 reasons that make a website mandatory in Digital Marketing:

Branding & Identity 

Branding always plays a key role when you are willing to promote your business or content. It gives the audience a kind of authentic feeling which is otherwise difficult to get with mere social media handles which can be created by anybody these days.

This helps you to establish your identity among your competitors. It is also always easier to remember a brand with a credible, reliable, authentic, good-looking website than some random business that does not have a website.

If you are interested in blogging, you can write blogs in your area of interest or expertise. You can earn yourself an identity with your content.

Anything that you are passionate about can be shared on your website and this will reach people with similar interests. Blogging is also a very powerful tool to earn money.

First and Best Impression

For any business, customer impression plays a key role. The more your audience is impressed, the more you can make out of it and this is one of the basic building blocks. Also, a good website helps you a lot in creating such an impression.

The moment audience visits your website if it is well structured and visually communicative, it immediately leaves a good impression on your brand. We all know that “First Impression is the best impression” and this works with your site too. A website helps you to get this impression and leaves an impact on your site visitors.

Provides Credibility & Reliability

With the number of internet users on the rise, the perceptions of these users need to be considered if you want to market your content. The way a user sees a brand with a website is very different compared to that of a brand without a website. Having a Website builds trust and thus brings credibility to your brand.

It is also a good place for you to display what you are capable of. You can let the audience understand what your brand is about, this transparency establishes trust and also makes it reliable.

The audience always prefers reliable and credible platforms. Trust & Credibility always win hearts and that makes your audience natural advertisers for your business.

Reach More Audience

Though Social media helps you to reach more people than traditional marketing, having a Website opens new doors and helps you to engage with many more audiences who are otherwise difficult to reach. Websites play this ‘Final Destination’ role where the audience can land and learn everything about your brand or business.

Websites also help you to direct your site visitors to the brand’s social media handles and vice-versa. This helps you to increase your audience and keep them constantly engaged with your content.

Through Search Engine Optimisation (SEO), you can make your website land on the first page and top of google search, this helps your brand reach more people. You can also reach people worldwide on the internet through a website.

Accessibility & Interaction

You cannot stay awake and offer services 24/7. That is simply impossible. Then you will be missing the audience who are active when you are not. This is where a Website comes into the picture and will be of great help.

The website will be active and keeps providing all the services that you intend to provide around the clock. Your content engagement, sales, marketing, etc will not get affected.

For the activities that the audience needs your engagement, the contact page will help the audience to leave their contact details with you. When you are active, you can reach out to them and get the work done. Thus you will not be losing the audience when you are not active.

Few may also think that they can do all these things through social media without any need for a website. Trust me, you cannot. Few Marketing services where the audience needs your help can be done smoothly only by having a website.

Earn through Advertising

Websites also fetch you a good amount of money through advertising. With tools like Google Adsense, you can monetize your site. Through google, many other brands advertise on your website in the form of banners or strips.

For this Google will pay you a decent amount of money. For this, the website needs to have good traffic. More traffic will fetch you more money as your site is helping other brands reach more people.

With only having social media handles, you have to spend money and advertise to reach people whereas by having a website, you can advertise other brands and earn money for doing so. This should help you understand why having a website is a must if you want to get into Digital Marketing.

Affiliate Marketing

Affiliate Marketing is one of the best ways to earn money. Most importantly many affiliation programs require you to have a website. This is something that you will miss out on if you do not have a website.

If you are wondering what Affiliate Marketing is, it is the program offered by many top brands to promote their products and increase sales. In this marketing, you will get affiliated with a brand and then promote their products on your website through links. If anyone makes a purchase using those links, you will get a commission from that brand.

This is a great way to make money. This does not involve much work, all you need is to get the affiliate program approved and then start sharing the affiliate links through blogging or e-commerce tools on your website. The most prominent affiliate marketing brand is that of Amazon.

Amazon provides a varying amount of commission for different products. Big Electricals like televisions, Micro ovens, Fridges, Washing Machines, Mobiles, etc will fetch you a huge commission. With more traffic, the probability of people buying through your affiliate links increases. So if you don’t want to miss this, a Website is mandatory.

Email Marketing

Email Marketing is something you come across every day. Your emails are filled with many promotional emails that include advertisements, promotions, discounts, etc.

All this is a part of Email marketing. You can send promotional emails to your customers and make them reach your website and thus increase sales.

Apart from this, when the audience visits your website, you can collect their emails. These emails hold huge value for your marketing. Sending occasional emails at appropriate times will surely hit the right spots.

Email marketing is also used to build brand awareness and also trust and loyalty with your audience. Email marketing also helps in gathering information from the audience that can be useful to analyze their behavior and make business plans accordingly. This will help you to improve further.

Stay in the competition

Do you want to stay ahead in the competition or stand somewhere back? Your website always speaks more than you. Forget about staying ahead, but first, if you want to stand in the competition you need to have a website.

Social media marketing is not enough. If you compare, all your competitors will be having a website and you do not want to be left behind. To keep up with your competitors, you need to engage and campaign effectively.

The more efficiently you maintain your content, the more benefits you can reap with various digital marketing tools using your website. You should never fall behind in the competition and a proper website is the first step you need to take in that direction.

Return Of Investment

Return of Investment (ROI) is the key factor everyone considers. If you are investing in something, you will definitely expect good returns. That is basic human nature.

A Website gives you the best ROI. The amount we spend to make a website is around 2000-3000 rupees (Considering normal domain & hosting costs and designing it yourself).

This is not a big amount in the present-day world. We spend a lot more on many trivial things in our day-to-day life. Now if you are confused about what will it give you in return, the answer is thousands to lakhs (Per Month sometimes). This is not an ordinary ROI.

What you will be spending comes back in no time, that too in many folds. This is a positive element and gives you the confidence to take that step. No need to worry about loss if your content speaks through your website.

Portfolio

It is completely understandable if you are willing to do digital marketing as a stand-alone business or as a part-time thing along with your full-time job. But think about doing an actual Digital Marketing job.

Given the Covid crisis, many people are losing their mainstream jobs. In situations like this, Digital Marketing provides a very good alternative. Not only in the case of losing jobs but if you are vexed with your regular job and are planning to make a shift, you can pick a Digital Marketing job as an option.

Any job requires a portfolio to understand your capabilities. The website that you will be creating acts as a perfect portfolio because it tells the world that you are already implementing Digital Marketing practically. This increases your chances of securing the job.

These reasons are more than enough to make you understand the importance of a website. If you are still not convinced and hesitating to buy a website, then Digital Marketing is simply not for you.

If you are confused about how to buy a website and domain and also how to create a website, reach out to us through the contact page. We are more than willing to help you to get your Digital Marketing journey started.

The post Website for Digital Marketing – Why is it important? appeared first on So Called Happenings.